Creative agency Rickshaw announces design unit

26 Jul,2017

By A Correspondent

 

In a bid to cater to escalating client needs and complex communication requirements, seven-year-old Mumbai-based creative agency Rickshaw has announced the launch of a design unit.

 

Suhas Parab

Talking about the launch of the unit, Suhas Parab, Founder, Rickshaw, said: “A good design answers a question, raises questions, simplifies life, goes behind the simple, prods us to dig deeper. Also, a good design is accessible; it illuminates the brand and taps into the zeitgeist. A good design also tickles the five senses and trickles into the subconscious. It is not easy, but if done well, looks easy. These beliefs drive the Rickshaw Design Cell.”

 

The design cell It has already bagged five clientssuch as Future Consumer, Cambay Tiger and Belona Hospitality’s BarBar contributing to the chunk of the business.

 

Speaking about the launch, Mahua Hazarika, Partner at Rickshaw said: “I read a long time ago that people ignore design that ignores them. India has had a powerful design culture. Unfortunately design thinking is not part and parcel of our current collective conscious. Having spent time on both sides of the table, I believe design thinking needs to be cultivated right from product formulation to delivery; it should not be confined to packaging or a VM alone. Rickshaw opening a design cell had to happen. This was inevitable. We live, breath and appreciate design, hence here we are.”

 

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