Colors unveils another mythological on weekends

13 Jul,2017

By A Correspondent


Colors has lined up ‘Mahakaali: Anth Hi Aarambh Hai’ extending the weekend primetime slot to start at 7pm. Produced by Siddharth Kumar Tewary’s Swastik Productions, the mytho-drama will premiere on July 201722 and air every Saturday and Sunday at 7pm on the channel.


Speaking on the show, Manisha Sharma, Programming Head – Colors said: “We are excited about bringing forth trendsetting shows like Naagin which ruled the rating charts and the mystical Chandrakanta that has shown great promise. Now with a show like Mahakaali, we are extending the weekend primetime to depict the story of Indian mythology’s most feared and revered goddess. Today’s Indian woman is fierce and unstoppable, but she doesn’t realise her own power and potential unless faced with adversity. Mahakaali’s story is our attempt to inspire women to know their true worth.”


To promote the show, Colors has planned an extensive 360-degree integrated marketing and digital plan. The channel has also planned a series of ATL and BTL promotional activities to create a top-of-mind recall amongst target audiences.


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