By A Correspondent

Ajay Chopra

Innovative Foods Ltd has announced Chef Ajay Chopra of Master Chef India fame as brand ambassador of its Sumeru range of products.

With this association, Chef Ajay Chopra will endorse various ranges of Sumeru frozen food. Speaking on the occasion, Kannan Sitaram, Chief Executive Officer – Innovative Foods Ltd, said: “At Sumeru we are constantly innovating our product range through a combination of market research, product research and consumer trends. With this as the foundation, we have a slew of new launches planned over the coming months. Hence, we felt that this is the right time to bring on board a celebrity brand ambassador and we wanted it to be someone from the food industry with a reputation for innovation.”