Ceat makes bike riding a safe affair during monsoons

12 Jul,2017

By A Correspondent


Ceat Limited has launched its latest film ‘Nehlau’ that attempts to ensure safe travel for bike riders against uncertainties during the monsoon season. Conceptualised by Ogilvy and Mather, the film addresses the core issue faced by bike riders of water splashes and getting drenched owing to the onslaught of larger vehicles moving past at high speeds. Such scenario can lead to slippage of vehicle or an accident. In order to prevent slippage of vehicles and ensure stronger tyre grip on wet roads, the film also announces the launch of its monsoon smart range of tyres.


Commenting on the film, Nitish Bajaj, Vice President Marketing, Ceat Limited said: “Our latest commercial once again endorses CEAT’s commitment to road safety and superior tyre grip. With this TVC, our attempt is to ensure safety of bike riders from all the hazards that come along during the monsoon season, which can challenge the riding experience. Tyre plays a crucial role in holding the ground, which is direly needed for bike riders in such season. And, our range of All Season Bike tyres can prove to be a suitable solution to tackle any possible uncertainties this monsoon. We hope to appeal to the young and bold breed of bike owners who seek the hassle-free road travel.”


According to Rohit Dubey, Senior Creative Director, Ogilvy and Mather: “The modern consumer has an attention span of a mayfly and commercials are watched on mute in gyms, lounges and lobbies. Just an insight is not enough. And that’s the raison d’être of our time-slice treatment. The arresting visuals compound the insight and in its full glory, the campaign carries forward the classical satire tone of ‘For the game called road’ campaign.”


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