Canara HSBC Oriental Bank of Commerce Life Insurance unveils latest campaign

27 Jul,2017

By A Correspondent

 

Life insurance company Canara HSBC Oriental Bank of Commerce Life Insurance has launched a new TVC for its iSelect Term Plan. It has been designed and conceptualised by Leo Burnett.

 

Launching the TV campaign Shalabh Saxena, Chief Operating Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said: “Life insurance is an emotional decision as it is an effort by an individual to keep his family protected from uncertain risks of life. So an informed decision is a must. In line with this, our latest commercial aims to inform consumers about the significance of term insurance plan apart from the lower rates the iSelect Term Plan offers. The tone of advertisement is educative in a very entertaining way while still conveying the affordable premium rates offered by iSelect Term Plan”.

 

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