Boman Irani pegs Cars24 to be an efficient & reliable option

13 Jul,2017

By A Correspondent

 

Cars24 Services has rolled out its very first TVC featuring Boman Irani as its brand endorser. Developed by Happy mcgarrybowen, the TVC, a 360-degree campaign will run across all national TV channels with a strong presence across mediums.

 

Elaborating on the campaign, Vikram Chopra, CEO and Co-Founder, Cars24 , said: “Our research indicates that people are now selling their cars in 3-years, as against 5-6 years as was the case earlier. As we sit on the cusp of the next growth curve, the new TVC will help us support more customers get the best price for their cars. We are glad to have a brand endorser of Boman Irani’s caliber to be the face of CARS24″.

 

Added Kartik Iyer, CEO and Co-founder of Happy mcgarrybowen: “The second-hand car sales market in India is pretty complicated. With many horizontal players promising all kind of prices, the customer is often left in a state of disillusionment making the process of selling one’s car very painful. CARS24 is a focused and specialized player in this domain. They follow a scientific and unique process that allows the seller to get the right price for his car. We chose Boman as, he himself is a passionate car owner. Getting him to live out the doubts in the mind of the customer seemed like an authentic thing to do. This campaign is the first step for the brand. We look forward to aggressively growing their market share and creating value for the brand.”

 

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