BMW Motorrad appoints DigitalF5 as its creative agency

14 Jul,2017

By A Correspondent


BMW Motorrad, a subsidiary of the BMW Group which started operations officially this year, has appointed DigitalF5 to manage its complete creative mandate. DigitalF5 will manage creative, internet, social content and digital media buying. The account will be serviced from DigitalF5’s Delhi office.


Said Vikram Pawah, President, BMW Group India: “The entire BMW brand is emotionally charged by the flair of BMW Motorrad. Today, BMW Motorrad has already become the most anticipated and exhilarating brand to enter India. We see tremendous potential in this country and we are pleased to work with DigitalF5 to build unique brand identity with creative initiatives and innovative ideas.”


Barin Mukherjee

Added Barin Mukherjee, Co-Founder and CEO, DigitalF5L “The DigitalF5 team is delighted to have been appointed following, what is probably, the most prestigious pitch of the year for us. We are incredibly excited and look forward to work on new opportunities with BMW Motorrad in India and trigger a new era of motorcycling which expresses a certain lifestyle and manifests the motto Make Life a Ride.”


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