BITM bags DLF Saket account

20 Jul,2017

By A Correspondent

 

Bang in the Middle has been awarded the strategic and mainline communication duties for lifestyle mall DLF Place Saket, New Delhi after a review. The agency has already started work and campaign announcing new initiatives will be out soon, notes a communique.

 

Bang in the Middle has been tasked to further the image of the brand and become the preferred destination for the discerning shoppers across NCR. A month-long fashion shopping festival called Weaves of India is already on at the Mall and the campaign will break soon.

 

Naresh Gupta

Speaking on the win, Naresh Gupta Managing Partner and CSO, Bang in the Middle said: “DLF Place Saket is a prestigious brand to work with. As an agency we have a very good understanding of fashion and lifestyle segments. DLF Place Saket is a place where patrons come to shop for the latest trends, nah enjoy the latest in food and entertainment, our task will be keep the brand current and desirable.”

 

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