Big FM expands in North-East with four new stations

26 Jul,2017

By A Correspondent

 

Big FM has expanded its footprint in the North-East region, with the launch of four new stations. The frequencies acquired by the network during the FM Phase-III auctions were 92.7 in Agartala, Itanagar and Aizawl and 98.3 in Shillong. With this Big FM is now present in 61 cities across the country. The newly launched stations will reflect the brand’s ‘SunoSunao Life Banao’ positioning, with a view to extend its legacy of curating original content and providing entertainment. As a part of its launch strategy, Big FM has taken its ‘Big City Pride Awards – For the City, By the City’ in each of these markets.

 

Speaking on the expansion, BIG FM spokesperson said, “The north-east region comprises a varied mix of audiences that enjoy regional, Hindi and English music.  Based on this cultural diversity we aim to cater to listeners with differential music and our national and award winning shows. Also, now with our network across 5 markets we will have the largest presence in this region. We hope to offer advertisers access to the consumers across these cities, which so far have been under-served in terms of media reach.”

 

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