BARC strengthens team with two senior appointments

11 Jul,2017

By A Correspondent


BARC India, the TV viewership measurement provider in India, has expanded its leadership team with the addition of two senior resources. BARC India has roped in Rohit Sarma as the Business Head for its TV business and Kumar Rao as the Chief of Measurement Science. Both of them will be based out of BARC India’s Mumbai office.


Said Partho Dasgupta, CEO, BARC India:“In the last two years, we built the TV measurement business by roping in talent and insights from across the globe. We are now transitioning from a start-up phase to a more process-oriented company. Both Rohit and Kumar bring very relevant skills and experience for this phase of our journey, which will help us better meet the needs of the industry,”.


Added Romil Ramgarhia, Chief Business Officer, BARC India: “Excellence can be achieved only when people commit to constantly raising the bar. At BARC India, we are doing that by first raising the bar on talent. I am looking forward to working with them,”.


Having worked with Nielsen, GfK and Gallup, Rao brings in 17 years of work experience in the space of research, analytics, statistics and measurement. He will report to Partho Dasgupta.


Rohit Sarma has spent over 20 years in the FMCG and media sectors across India and South Asia with companies like ITC, Diageo, Turner and HT Media. He will work closely with both Dasgupta and Ramgarhiain his new role.


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