BARC India to go to town to showcase digital measurement prowess

24 Jul,2017

By A Correspondent


After consolidating its TV viewership measurement system, BARC India is getting set to launch Ekam, its digital viewership measurement venture. BARC is now hosting a series of multi-city roadshows for members of the digital ecosystem as part of the planned rollout of its digital measurement products.


This is in line with roadshows it conducted at several stages before launching its TV viewership measurement service.


Themed ‘Ekam: Unifying Measurement’, this is the first digital roadshow which has been planned to familiarise the industry with Ekadigital measurement products. These roadshows will also provide a platform for exchange of views on industry expectations and how the Ekam suite of products will meet those goals.


The roadshows will be held in Delhi, Mumbai and Bengaluru between July 31 and August 2.


Romil Ramgarhia

“We are aware that industry has expectations as well as several questions with regard to digital measurement. Through our direct engagement programmes, we will hear them and also use the opportunity to familiarise them with our plans,” said Romil Ramgarhia, Chief Business Officer, BARC India.


“Currently, different platforms use different metrics to measure digital viewership. BARC India, being a third-party digital measurement body will bring in uniformity. The roadshows reinforce BARC India’s philosophy of transparency and inclusivity,” added Jamie Kenney, Business Head- Digital, BARC India.


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