Zindagi to turn OTT-only from July 1

05 Jun,2017

By A Correspondent


On June 23, Zee Entertainment launched Zindagi with much fanfare. In almost no time, the channel grew in popularity, even though viewership numbers were limited. Not only did the channel rekindle the belief in finite entertainment but also threw up new stars from across the border.


While Zee continued to repose faith in the channel, last year, Zee group Chairman Subhash Chandra announced that the channel would stop airing Made-in-Pakistan software in the wake of the Uri massacre. Given that things didn’t really improve on the border front, the channel launched a slew of Indian and international programming.


And now ZEE has announced the decision to move Zindagi from the television broadcast platform to its video-on-demand platform OZEE from Saturday, July 1. This move has been announced with an objective to expand digital engagement with audiences who thrive on time-shifted viewing, notes a communique.


Said Aparna Bhosle, ZEE’s Business Cluster Head, Premium & FTA GEC channels: “Zindagi is a thought leader in premium entertainment and the shift to digital is yet another example of innovation from Zee. Making it available exclusively on OZEE will enable us to deliver more distinctive and quality content to audiences on the move.”


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