By A Correspondent

Volkswagen recently launched the limited edition of the popular carline Polo GT – The Polo GT Sport. And also a new campaign by creative partner DDB Mudra West. The  intent for the campaign was to introduce the GT Sport to India.

Kamal Basu

Keeping the ongoing theme of ‘Respect’ intact, DDB Mudra West decided to play on the makeover of the Polo GT Sport.

Said Kamal Basu, Head – Marketing & PR, Volkswagen Passenger Cars: The Polo GT has been an integral part of the Volkswagen portfolio in India and we recently strengthened the proposition with the introduction of the Sport edition. Retaining the legacy of ‘Respect’, the new TVC seamlessly demonstrates the powerful product attributes that conveys a strong and bold message.”

Rahul Mathew

Added Rahul Mathew, Creative Head, DDB Mudra West: “You don’t even have to go through the specs to see that the Polo GT Sport packs a serious attitude. It’s this attitude we wanted to capture in our communication. And what better way to bring attitude to life than through some good ol’ rivalry.”