VLCC rolls out new TVC for its ‘sun care’ range

08 Jun,2017

 

 

VLCC has released a new television commercial themed around ‘Choona mat lagao’ for its sun care range of products. The commercial is conceptualised around the fact that ordinary sun screen lotions leave behind an unpleasant and unwanted white layer post application.

 

Speaking on the concept, Prashant Verma, Head- Marketing, VLCC Group said: “Traditionally, the suncare products across brands are known for the unpleasant white layer they create when applied on the skin. This uneven white layer deters consumers from using sun care products as a part of their regular daily skin care regimen. VLCC has done extensive technical research to create a high quality sun care range is not only paraben free, but also does not leave any white layer on the skin, while ensuring that the skin is nourished and protected. The new TVC has been conceptualised by our internal team and we are confident that this commercial will help us communicate our differentiated product offering to the customers.”

 

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