UltraTech Cement to launch in-cinema ad campaign on UFO Digital Cinema network

27 Jun,2017

By A Correspondent

 

UFO Moviez announced its partnership with UltraTech foran in-cinema advertising campaign releasing along with the movie Tubelight. As part of the campaign, Ultratech cement would promote their ‘Build Beautiful’ promotional videos on 1000+ UFO Moviez network screens across 19 states in India. The week-long campaign will end on June 29..

 

Talking about this ad campaign, Siddharth Bhardwaj, Chief Marketing Officer and Head of Enterprise Sales, UFO Moviez, said: “We at UFO Moviez have seen tremendous impetus within cinema advertising as advertisers and marketers are increasingly leveraging cinema’s captive audience and immersive viewing experience to communicate with their target audience in a more engaging and effective manner. Through this partnership, Ultratech will be able to take advantage of UFO’s massive reach during EID release, which has always been a blockbuster weekend in terms of attendance at the theatres. Moreover,release of Tubelight film coincides with the campaign which will certainly ensure the highest possible ROI for their ad spend.”

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