Tang’s TVC for Ramzan

23 Jun,2017

By A Correspondent

 

On the occasion of Ramzan, Mondelez India has come up with a thematic TVC for its powdered beverage, Tang. The TVC is backed by the insights that sweet beverage form a core component of Iftaar, the traditional meal consumed while breaking the fast. It brings out the elements of togetherness with its tagline ‘From your hands, love pours’.

 

Speaking on the campaign, Amit Shah – Associate Director – Marketing – Gum, Candy & Beverages said:“With this campaign, we have tried to explore synergies between the festivities of Eid that resonates well with Tang’s brand proposition of bringing families together. Tang due to its ease of preparation and energizing fruity taste serves as an ideal beverage after a daylong fast. It has always attempted to give a refreshing, convenient and nutritious experience to mothers by providing them with an opportunity to make a quick, refreshing drink with essential vitamins A, B and C; and Iron by just adding water.”

 

This thematic TVC will go on air in key markets of Kerala, West Bengal and J&K, and will also be supported by a 360-degree integrated marketing campaign, to leverage this consumption occasion.

 

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