Star Maa unveils new brand identity for network channels

28 Jun,2017

By A Correspondent


Star Maa, the Telugu GEC of Star Network, has rechristened its network channels under the Star Maa umbrella. On June 25,2017 the brands Maa Music, Maa Gold and Maa Movies got refreshed to Star Maa Music, Star Maa Gold and Star Maa Movies. Apart from the refreshed channels, an HD addition has been added to the bouquet – Star Maa Movies HD.


Said Kevin Vaz, CEO, South Region, Star India:  “We are in the entertainment space and with changing aspirations and expectations of viewers we always look to redefine entertainment. Innovation, content variety, spiffy packaging and quality of the channel is a sign of our commitment to Telugu viewing audiences, globally.”


Added Alok Jain, the Telugu networks’s EVP & Business Head: “Star India’s Integration with Maa was a testimony to Star wanting to build and grow in Telugu market. With the new brand name and proposition, we plan to significantly scale up our offerings of all our network channels which has seen tremendous growth starting from the year of 2017’’.


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