Star India launches new interactive website

14 Jun,2017

By A Correspondent

 

What should the website of a leading broadcast-led media conglomerate look like? Share its vision and showcase its offerings? So if it’s a Star then possibly highlight its rise and rise, right?

 

Over the years Star India has embarked on initiating ‘nayi soch’ (a new thinking) in the way it conducts itself. And in order to bring alive its mission of ‘Inspiring a billion imaginations’, it has revealed an all-new corporate website at www.startv.com.

 

The attempt is to be an inspiring storytelling platform, and in order to do this, it commissioned global brand agency Design Studio which helped rebrand among others Airbnb and Premier League and closer home Snapdeal. Notes the London and San Francisco-based agency: “Designing their platform was just the start. We defined how they talk about themselves and how to identify and articulate stories. We developed a new editorial style and helped identify, assess and develop the stories that are most relevant and impactful. To truly bring Star’s stories to life, we travelled back out to India for a photoshoot that spanned the country. We went behind the scenes and beyond the shows to capture the impact of their work in everything and amplify Star’s initiatives… Inspired by CEO Uday [Shankar]’s quote “It is about enabling, empowering and stimulating everyone to find his or her own answers; answers shaped by their own imagination”, and everything we learnt in our immersion phase, we defined the creative idea – ‘Imagine more…’”

 

Said Gayatri Yadav, President, Consumer Strategy and Innovation, Star India: “At Star, our mission has been to ‘Inspire a Billion Imaginations’ and the website brings this mission to life. It seeks to inspire and instigate each and every individual to unlock their potential of limitless possibilities. Imagine more… articulates how we take this mission forward and creates a powerful new storytelling address. This is a new home for Star’s incredible stories of change, inspiration, and bold ideas.”

 

Added James Hurst, Executive Creative Director, Design Studio: “Our role is often to sift for the magic. Star is very unusual, there is magic everywhere! It has been (and continues to be) an absolutely inspiring rollercoaster getting to understand the breadth and depth of their impact on society and their hopes and ambitions for such an exciting and extraordinary future. We are thrilled with the work so far, and can’t wait for what happens next.”

 

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