By A Correspondent

Hathway, along with Enormous Brands, has launched a new multimedia campaign featuring actor R  Madhavan. Said Shubhojit Sengupta, Senior Creative Director, Enormous Brands said: “While most service providers spoke about unlimited data, very few home broadband service providers spoke about speed and this we considered was Hathway’s biggest USP. The film is quirky, modern and young with a simple message that speed is important.”

Welcoming the actor into the Hathway family, Rajan Gupta, Managing Director of Hathway Cable & Datacom Ltd said, “It is quite well known that actor Madhavan has been among the early movers in tapping into the digital phenomenon and we are extremely proud to have him as the face of the brand. Maddy’s huge popularity, pan India acceptance and charismatic personality as the youth icon, will help us increase our customer footprint across India”.