Sony refreshes Sab TV with new identity and “energy”

14 Jun,2017

By A Correspondent


For long, the humour channel of the Sony Pictures Network has been the highest rated. Even ahead of flagship Sony Entertainment Television. The channel has ensured that it’s fit for family viewing and hence it has steered away from stuff that even border on the risqué. Now, Sony Sab has launched its a new brand identity. The ‘re-energised’ channel will see a new line up of comedy shows, lively packaging and vibrant visuals, notes a communique.


Actor Varun Dhawan has been roped in as a Happiness Ambassador for the channel. Said NP Singh, ‎CEO, Sony Pictures Networks India: “For over a decade, SAB has emerged as the most distinctive channel in GEC and built a sizeable loyal audience. The new, re-energised SAB is all set to deliver on the promise of Haste Raho India as its mission is to be recognised as the ‘frown flipper’ for Indian audiences.”


Added Neeraj Vyas, Senior EVP & Head, Sony Sab and Max cluster: “The re-energised SAB further strengthens our core proposition through a reinvigorated language of humor and a compelling purpose of making more than a billion Indians laugh more, every day. The new brand identity along with a range of new shows offering more laughter, modernity, relatability and variety, will help us strengthen the connect with our core audiences as well as attract newer audiences to the channel.”


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