Skybags partners with 22feet Tribal to launch ‘Canvas Project 3.0’ contest

19 Jun,2017

By A Correspondent


In an ongoing engagement with consumers, Skybags is back its flagship contest – ‘Canvas Project 3.0’. This digitally-driven connects with the youth by assimilating their artwork and helping the brand align the young thought process with their product line.


For the third edition of the Canvas Project, Skybags has partnered with 22Feet Tribal Worldwide to grow the brand’s ongoing association with the artistic community in India and resonate with the vibe of their target audience i.e. the youth.


Commenting on the campaign, Sudip Ghose, Vice President, Marketing & Sales, V.I.P Industries, said: “As a young brand we always need a fresh perceptive from the audience. The Canvas project gives an opportunity to people who are creatively inclined, to design their own collection for Skybags. This digital-led campaign helps to connect with the youth, whose perspective compliments the brand’s ideology. The last two seasons of this campaign were well received by the audience and we look forward to an overwhelming participation this season”


As per Parth Mistry, Content Writer, 22feet Tribal Worldwide: “We realised this at the very start – with a brand that moves along with the pulse of the youth, co-creating products was really the most optimum way to go. In its third edition, Skybags Canvas Project almost feels like a tradition now, where artists congregate and create something truly unique every year. We’re delighted and hope to take this project forward for years to come!”


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