Shoppers Stop echoes intent to bring romance back to retail

12 Jun,2017

By A Correspondent

 

Leading fashion retailer Shoppers Stop released a new TV commercial that celebrates the joy of shopping and echoes the company’s strong intent to ‘Bring the romance back to retail’.

 

Conceptualised by Contract Advertising and directed by Shirsha Guha Thakurta, the 60-seconder captures the joy that comes from shopping with one’s family, friends and loved ones and the strengthening of bonds that ensues. The TVC opens with two friends who enter a Shoppers Stop store and immediately set their sights on the very same dress. However, one of them steps back and lets the other friend pick the dress – thereby cementing their closeness.

 

Said Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop: “We have been in the business of fashion and creating delightful shopping experiences for the last 25 years. However, the recent changing dynamics of retail has led the industry to shift focus to a transactional mindset that is mired in deep discounting. Our aim is to bring the romance back to retail and bring the focus back to the joy of the shopping experience.“

 

Added Vineet Mahajan, Head of Art – India, Contract Advertising: “Shoppers Stop was the first modern shopping store that I have the earliest memory of. And we wanted this campaign to be about all that is great about this iconic brand. And in this era of on-the-go screen-based shopping, we wanted to remind everyone about what makes this experience so unique… the joy of shopping together!”

 

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