Sanjeev Kapur joins Metlife as CMO for Asia

21 Jun,2017

By A Correspondent


Sanjeev Kapur

MetLife has announced that Sanjeev Kapur has joined the company as senior vice president and chief marketing officer (CMO) of Asia. Kapur will report to Esther Lee, MetLife executive vice president and global chief marketing officer and Chris Townsend, president of Asia. Kapur will also join the Asia Leadership Team.


“MetLife’s commitment to be a company that helps customers “Navigate Life Together” requires that we transform how we meet the changing needs of our customers,” said Lee. “Sanjeev’s deep understanding of insight and data-driven marketing, digital engagement and customer experience makes him the ideal marketing leader to drive this transformation across the Asia region.”


Added Townsend: “Sanjeev’s significant experience and proven track record of driving strong business results will be a great asset as Asia continues to grow and drive value for MetLife. We are pleased to have him on board and confident that he will create competitive advantage for the company.”


Most recently, Kapur was the Regional Head of Marketing at Citi, and before his 12-year stint at Citi, he led brand and product strategy at Hindustan Unilever Limited. Said Kapur: “I’m excited to join MetLife at such a transformative time for the company. I look forward to working with the team to build impactful consumer-focused strategies that will accelerate our transformation to a more modern, purposeful and digital company.”


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