Publicis Communications conceptualises Sony LIV’s sports campaign

22 Jun,2017

By A Correspondent


Sonyliv, the OTT platform from Sony Pictures Network has released a 360-degree campaign for the upcoming cricket series of India.


Publicis Communications has crafted the campaign around the line ‘Jahaan Fan Dikhe, Bol Do’. The thought behind the campaign comes from the fact that a fan of the game cannot but help share with his fan friends, any piece of news concerning the sport they love and the team they love.


Said Uday Sodhi, EVP and Head – Digital Business, SonyLIV said: “By making India’s international cricket tour available to SonyLIV audiences we intend to reinforce our credentials as the online destination for fans to enjoy an ultimate cricketing experience. ‘Jahaan Fan Dikhe Bol Do’ fuels the passion that rages within each fan while celebrating this sport. The campaign urges cricket fans to spread the cheer and unite in the rallying cry of superior sporting action.”


Added Paritosh Srivastava, Chief Operating Officer, Publicis Communications: “Indian cricket being available on SonyLiv is a huge opportunity. The idea is to maximise this in terms of attracting fans to our platform. Tough part was to come up with an idea on cricket that is fresh and unseen. We believe that ‘Jahan fan dikhe bol do’ captures the true spirit of the Indian fan and does justice to the religion cricket is on our country. The idea has the potential to make the fans the evangelists of the brand.”


Said Jigar Fernandes, Head of Creative, Publicis Communications: “The insight here is that when a fan gets any news about his team, he cannot help but share it with his gang. For Indian cricket fans, the news that cricket is now on SonyLiv is big. All this campaign does is nudge these fans to go out and spread the word.”


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