Posterscope automates out-of-home planning with ‘OOHZONE’

23 Jun,2017

By A Correspondent

 

Posterscope India has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media planning and execution mapping.

 

The tool encompasses media inventory of over 60,000 OOH sites across 1700+ cities in India.

 

Haresh Nayak

Said Haresh Nayak, Managing Director Posterscope: “Location is the new leverage that brands and agencies are eyeing to ascertain the consumer behaviour, and when OOH is the context, mobile devices are the undeniable common currency of information mining. We now have access to large data sources that allow us to break away from traditional audience demographics, enabling us to plan, on location based behaviours and interests. To achieve this we have forged number of partnerships in order to access a variety of mobile data. OOHZONE is now at the forefront of automated, speed-driven and process-oriented planning and by its virtue it will surely stir a paradigm shift in the OOH industry,” he added.

 

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