[The big win] possible because of our strong creative culture: Prasoon Joshi

27 Jun,2017

By A Correspondent


There is reason for celebrations at the Mumbai headquarters. At the Cannes Lions festival last week, McCann Worldgroup India bagged the highest number of awards – 16 in all, including the sole Grand Prix. McCann entries also bagged four Golds, seven Silvers and four Bronze metals.


The campaign titled Immunity Charm done for Afghanistan Minsitry of Public Health picked up Grand Prix for Good, four Gold,six Silvers and two Bronze and was the most awarded campaign from India.


The Campaign titled World for All done for Client World for All pet adaption won one Silver.The other campaign that picked up metal was of Paytm titled Paytm – Sweet Change and Dermaclinix radio titled The Scientist, both won a bronze


Commenting on the win, Prasoon Joshi, Chairman, McCann Asia Pacific and CEO and Chief Creative Officer McCann India said: “We at McCann India believe in creative excellence and our performance at Cannes 2017 examplifies this. This has been possible because of a strong creative culture which we have nurtured over the years and real teamwork,” adding: “This wouldn’t have been possible without the ‘Creative First Culture’ at McCann Worldgroup under the leadership of our CEO Harris Diamond. Rob Riley, the global creative chairman has driven this creative vision intricately which has reflected in the overall performance of McCann Worldgroup. Most importantly I thank all our client partners because great work happens only when our clients join hands with us on this quest for excellence.”


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