Percept One unveils film promoting 22nd Asian Athletics Championship

20 Jun,2017

By A Correspondent

 

The, bringing together nearly 800 athletes from 45 countries, participating in 42 different disciplines during the four-day extravaganza.

 

Percept One has unveiled the official TVC for the Asian Athletics Championships to be held in Bhubaneshwar from July 6 to 9, 2017.

 

Nila Madhab Panda, the acclaimed filmmaker, has directed the film to infuse in it the quintessential Odiya flavour. Said Nupur Mahajan, CEO and Creative Head, Percept One: “The swiftness of athletes juxtaposed with the stillness of time that one experiences in Odisha – this unique coexistence of yesterday with today– is the story that we have crafted. In Odisha, the athleticism of international athletes is matched perhaps by the deftness of the barefoot sevayats who climb the 215ft high Neela Chakra,for the Dhwaja Parivartan, at the Jagannath Temple everyday! This confluence of heritage and modernity is representative of AAC in Odisha, and what Nila Madhab has beautifully captured.”

 

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