Percept One to manage Asian Athletics Championship 2017

06 Jun,2017

By A Correspondent


Percept One has won the event management mandate of the 22ndAsian Athletics Championships (AAC) 2017. The agency has alongside won the mandate for creative, activation and PR for the AAC.


Organised by Asian Athletics Association (AAA), the event is scheduled to be held between July 6and 0, 2017 in Bhubaneswar.


Nearly 1000 participants from 45 countries are expected to take part in the tournament. Percept One will be incharge of creating and overseeing the complete branding, radio and television advertising, 30-city road show, press conferences and media management and then the complete on-ground execution of the AAC.


“To have the opportunity of curating and creating an international sporting event in one of the most historically endowed cities of the country is a privilege, “ said Nupur Mahajan, CEO, Percept One. “Working for the nation is an honour bringing as it does that sense of purpose we are all, always seeking.”


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