PC Chandra’s new ads eye wedding season

05 Jun,2017

By A Correspondent

 

P C Chandra Jewellers, one of the largest jewellery brands in Eastern India, has announced the launch of a new television campaign nationally.

 

Speaking on the campaign, UK Chandra, Managing Director, P C Chandra Jewellers said, “We want to appeal to the young women of today having roots and wings- who strike a fine balance between traditional values and are independent and modern in their thoughts. For these young women we have very stylish designs which are light and contemporary but have been made with the traditional craftsmanship which is our heritage. Each bridal set has the good wishes of the entire P C Chandra family.”

 

Commenting on the new campaign, Ayan Chakraborty, VP & Executive Business Director, J Walter Thompson said: “PC Chandra’s intricate craftsmanship and the brand’s unique image in the minds of Bengalis all over the world is something we kept in mind while working. There is always the temptation to push a brand that much further but we ensured that while pushing it further, we retained its rootedness”.

 

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