Parachute Advansed unveils TVC for new range

07 Jun,2017

By A Correspondent

Marico has released a new campaign for its recently launched Parachute Advansed Men. The brand promises hair nourishment as well as styling, notes a communique.

Commenting on the product range, Anuradha Aggarwal, Chief Marketing Officer, Marico Limited said: “Styling for men is a highly underpenetrated category, with a huge segment of consumers using water/oil for grooming and nourishment post wash. Having recognised this gap and marrying it to Marico’s larger focus on the male grooming sector, we have launched Parachute Advansed Men which truly celebrates manhood and shows them in a good light.”

Added Kainaz Karmakar, ECD Ogilvy: “Parachute has been a hugely trusted brand synonymous with hair care amongst women for several decades now. The task was to carve a distinct niche for Parachute Advansed Men and make it stand apart from the mother brand.  This is where a relevant, memorable and ownable space mattered. ‘Good men deserve to look good’ is precisely such a space. It allows us a long term platform for the brand to stand for a belief, and yet remain connected to the product benefit of ‘Goodness for hair, inside-out”.

Said Harshad Rajadhyaksha, ECD Ogilvy: says, “Once this unique central idea of ‘inner goodness complemented by great grooming’ was worked out, an equally important task was bringing it all to life. We are confident that the work will resonate well with the men it is targeting, and help this young brand grow from strength to strength.”

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