Ozone 1M highlights the importance of intimate hygiene

02 Jun,2017

By A Correspondent


R K Swamy BBDO Delhi launched a digital and on-ground campaign#ThatsMyDatefor Ozone 1m, a brand of intimate hygiene products for women. The objective of this initiative is to create awareness among women about the importance of intimate hygiene.


Said Creative Head Ankur Suman: “We can’t make women aware, unless we first open them up on the topic of menstruation. And to help them open up, we needed to start with something as simple as asking them to talk about their menstrual date.”


A few days before Menstrual Hygiene Day, several women were contacted through private messages on social media, urging them to upload their photos mentioning their next menstrual date along with #ThatsMyDate on their social profiles.


The on-ground activity was launched on May 28, Menstrual Hygiene Day, at an event organised by NGO Sacchi Saheli, at Inner Circle, Connaught Place.


Said Neeta Agarwal, CMO, Ozone Group: “As a brand, we always wanted to promote the importance of intimate hygiene among as many women as possible. Looking at the phenomenal success of #ThatsMyDate campaign, we are now planning to go to next level by taking this initiative pan-India.”


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