Nivea unveils new digital campaign, with Anushka again

30 Jun,2017

By A Correspondent

 

Nivea India’s new digital campaign plays on the eccentricities of digital content and its consumption habits, especially the much-spoken about impulse of the viewer to skip a film within the initial five seconds. And starring in it is Anushka Sharma who has been Nivea’s brand ambassador for around six years.

 

Said Sachin Killawala, Category Head-Personal Care, NIVEA India: “The new Nivea Body Deodorizer with Pro Vitamin B5 addresses the core category need of the women consumers to get day long odour control in just one use. The key challenge for marketing in the digital age is to make the message effective, as the consumers switch off if they do not find it relevant. Our digital communication approach is an outcome of this challenge. The core idea was to use the limitation of the media itself as the central communication tool.”

The ad has been created by FCB Interface.

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