Nissan India ignites new phase of brand campaign

01 Jun,2017

By A Correspondent


Nissan India will launch the second phase of its Ignite brand campaign with a focus on carenthusiastsa head of the upcoming International Cricket Council (ICC) Champion’s Trophy tournament. A new TVC featuring John Abraham and Sushant Singh Rajput for the Ignite2.0 campaign is being rolled out from today (June 1).


The TVC showcases both John and Sushant playing cricket across the country and driving the exciting models from Nissan’s model line-up to reach their destinations. Both of them enjoy cricket yet play it with their own rules, igniting excitement for the game. Nissan, a global brand that celebrates smart individuals and bold vehicles, strives to provide exhilarating experiences and inspire every Indian to take exciting new challenges.


Said Sanjay Gupta, VP-Marketing,  Nissan Motor India: ”Nissan rolled out the Ignite campaign last year ahead of the T20 World Cup and the campaign recieved a phenomenal response. This year weare launching IGNITE 2.0 with John Abraham and Sushant Singh, who resonate with the brand and love the game of cricket. At Nissan, we provide exhilarating experiences and want to inspire Indians to be bold and take on life’s daily challenges, and turn them in to exciting rides.”


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