Network18 announces the launch of Amplify18

28 Jun,2017

By A Correspondent


Network18 has announced the launch of Amplify18, the Entertainment, Lifestyle and Brand Amplification entity of Network18, Amplify18 will leverage the group’s pan–national TV network along with the strong digital network to drive visibility, awareness and business growth for its clients through innovative advertising and communication formats. While the communique received hasn’t spelt it out, it appears that the direction of this entity will be in the form that the IBN Focus team had a few years back. IBN Focus was/is a division of TV18 with the intent of providing“innovative and insightful media solutions that create context through content for brands”.


Mayur Parekh

Puneet Singhvi

Meanwhile, the group has appointed Mayur Parekh as Assistant General Manager to drive the corporate division. He will report to Puneet Singhvi, Head – Corporate Development.


Commenting on the launch, Singhvi said: “Network18 is the largest National TV News Network with reach spanning 23 states. This combined with the significant audience we aggregate on our digital network gives us a significant ability to drive our clients’ messaging all across the country. This is a unique positioning and strength that is unparalleled in the news space in India. With Mayur coming on board to lead the initiative, we look forward to leveraging his experience and our reach to create a successful integration and amplification vehicle for clients across domains.”


On the new assignment, Parekh said: “This will certainly be an exciting creative stride for me and I am geared up to work alongside some of the brightest minds in the industry. Our goal at Amplify18 is to make branded content business affable and most importantly an entertaining affair for our consumers. My role will be to take it to the next level by growing it aggressively.”


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