Nakamuraya unveils #CurryDhanyavaad campaign

15 Jun,2017

By A Correspondent

 

Nakamuraya Co., Ltd., operator of the Nakamuraya curry restaurant in Japan, is commemorating the 90th anniversary of Japan-India Friendly Exchanges and the company’s Indian-style curry with ae “Thank you for curry” campaign. Ahead of the campaign, the company had placed a billboard in Gurugram saying “Thank you” in Japanese.

 

Over the past 90 years, curry has become a staple of the Japanese diet. Now, more than 6 billion helpings are served annually. As a pioneer of Indian curry in Japan, the company is spearheading a campaign to thank the Indian people for curry. The curry was introduced to Nakamuraya by Indian freedom fighter Rash Behari Bose.

 

As part of the two-part campaign, that is scheduled to run till September 30, the company will first launch a site (http://curry-arigato.jp) that collects images with the hashtag, “#CurryDhanyavaad”, to show Japan’s appreciation for curry to people in India. Diners who post pictures along with the hashtag on social media at one of the company’s restaurants or one of several other curry restaurants in Japan also taking part in the campaign will receive a sticker depicting curry and the campaign hashtag.

 

Later, a portion of proceeds raised during the campaign will be donated to the Japan-India Association. In doing so, the company hopes to contribute to the continuing growth of relations between the two countries.

 

The advertising campaign is reportedly initiated by Dentsu and MSLGroup is the PR agency handling the account. There is no one from Nakamuraya representing the country in India, and according to the PR agency the company has no stated plans to enter India.

 

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