Mother Dairy unveils latest TVC for ‘Chillz’

13 Jun,2017

By A Correspondent


Leading milk and milk products player, Mother Dairy, has launched its new TVC for its Chillz range of ice creams, targeting the peer group – emerging consumers of India. The campaign has been conceptualised by Ogilvy & Mather, Gurugram, while the production has been executed by Chrome Pictures.


Speaking on the Campaign, Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd: With the launch of Mother Dairy Chillz TVC we are targeting consumers who are fond of Ice-creams which are best to resist the heat in scorching summers. With growing urbanisation and exposure to global trends, the consumer expectations have also evolved. As a consumer-centric organisation, we take the the onus of meeting those expectations on us.”


Added Kapil Arora, President, Ogilvy North: “One of the best things about Mother Dairy and its range of delightful Ice Creams is that they are made with real ingredients of the finest quality, that are added to it in abundance. Our creative idea revolves around the simple truth that these ice creams are so delightfully indulgent that they aren’t meant to be shared; Mother Dairy ice creams ‘made for you, and only you’.”


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