MEC bags media mandate for NMIMS

21 Jun,2017

By A Correspondent

 

MEC India has won the mandate to handle all media buying and planning for NMIMS Global Access School for Continuing Education (NGA-SCE). The appointment was the culmination of a competitive pitch process against undisclosed agencies, notes a communique.

 

NMIMS Global Access SCE (NGA – SCE) offers PG Diploma, Diploma and Certificate programmes in management.

 

Commenting on the win, Mukti Kumaran, GM West, MEC India said: “MEC believes that an insights based data-driven strategy will help NMIMS realise its goals. We are happy to partner with NMIMS to help initiate more conversations among their existing and potential target audience. We look forward to doing some great work for NMIMS in the coming months.”

 

Talking about the association, Rajiv Shah, Director and CEO – NMIMS Global Access, School of Continuing Education said, “Our aim is to make our courses available to everyone who aspires to pursue their business management. The team at MEC understands our business objectives and the sector thoroughly and their media approach matches our needs. We are sure that this alliance will help us achieve our brand objectives.”

 

The account will be handled by MEC’s Mumbai branch.

 

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