Lyra Leggings gets a new face in Parineeti Chopra

02 Jun,2017



Parineeti Chopra has joined the club of celebrity endorsers of Lux Group as brand ambassador of Lyra.


Positioned as legging for anytime anywhere, the manufacturers of Lyra, Ebell Fashion, a Lux group company, has plans of premiumisation and portfolio expansion and thus signing up with Parineeti Chopra facilitates targeting the current youth fraternity.


Announcing the brand association, Udit Todi, Director, Ebell Fashion, said: “In a very short span of time the brand has helped us to strengthen our presence in the burgeoning women’s leggings category. We have also extended our brand portfolio to intimate wears like lingerie and loungewear for women. Lyra is slowly progressing and carving itself out as a lifestyle brand with the aim to expand into further categories beyond leggings with differentiated offerings in an endeavour to command the highest share in this market.”


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