Limca adds new ad in ‘Phir Ho Ja Shuru’ Campaign

06 Jun,2017

By A Correspondent


Soft drink brand Limca launched its new commercial as part of the ‘Phir Ho Ja Shuru’ creative campaign.


Explaining the thought behind the campaign, Abhijit Datta, Director- Flavours, Coca-Cola India, said: “Limca is a great thirst quencher and refreshes you to take on new challenges in the everyday tournament of life. We often encounter detours and obstacles in our daily lives that can lead to physical and emotional exertion. The ad is a take on daily challenges. It is these moments of our everyday that Limca inspires us to reframe and just keep moving on. The new film will be launched on-air on the 1st of June and will also feature on digital.”


Added RajDeepak Das, Chief Creative Officer, Leo Burnett: “Phir ho ja Shuru is about not giving up, and starting all over again after a physically exhausting task. Apt for a brand like Limca, which is known to rejuvenate and recharge by quenching your thirst. Our new commercial is quirky and uses relatable humour to drive home the message. The film is high on energy and has a peppy Punjabi track, besides a twist in the end that will surely bring a smile on the viewer’s face.”


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