Leo Burnett’s #RoadsThatHonk for bags Cannes Lions shortlist

06 Jun,2017

By A Correspondent


Leo Burnett India got a step closer to bringing home a metal at Cannes Lions 2017. The agency has bagged India’s sole shortlist in the Innovation category this year, for its work for HP Lubricants’ #RoadsThatHonk. The Innovations Lions honour ground-breaking technology and problem-solving. This year, Leo Burnett India is in the fray for metal alongside tech giants such as Apple, Google and Intel.


Speaking about the shortlist, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “The Innovation category has historically been India’s Achilles’ Heel. We are proud that Leo Burnett India has made the cut this year with #RoadsThatHonk, competing with the likes of tech innovation giants like Google, Apple and Intel. The work we have done for HP Lubricants is new-age, Humankind work aimed at making a difference. With this shortlist, we have proved that the lines between an ‘advertising agency’ and a ‘creative technology company’ are blurring fast. For now, though, we have our fingers crossed.”


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