By A Correspondent

Laqshya Media Group has been appointed as the outdoor media partner to lead Titan’s various brand communication on OOH. Outdoor Media Integrated, the outdoor arm of the group would be servicing the account. The Group has won the business account on the back of the recent successful campaigns with them.

Atul Shrivastava

Said Atul Shrivastava, Group CEO, Laqshya Media Group: “We are excited at the prospect of partnering with Titan Group to comprehensively leverage OOH to engage with their consumers across brands. OOH promises a great brand engagement through innovative outdoor solutions and drive conversations around their brand promise. We hope to deliver value on back of our ability to mine data and research for them and create some iconic campaigns for them through this association. We looking forward serving them with best of our ability.”