Kinetic wins big mandate from Star

14 Jun,2017

By A Correspondent


Outdoor major Kinetic is on a winning spree. If it’s not awards, it’s clients. In a fiercely fought multi-agency pitch, Kinetic has bagged a “big mandate” from Star India.


The WPP-owned agency has been appointed OOH agency for Star Plus, the entire Star Sports bouquet and the corporate business of Star India. This is a major win for Kinetic as it gives us invaluable experience in the entertainment and media business, said Suresh Balakrishna, CEO South Asia and Middle East.“We believe that we won it on the back of our logical strategic approach, creative output and most importantly, strong compliant, transparent processes,” said Balakrishna.


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