India Shining as Cannes Lions takes off

19 Jun,2017

 

By A Correspondent

 

The Indian men’s cricket team’s performance on Sunday may have been a downer, but for the Indian contingent who came in early and even those who were just wheeling their bags in, there was was reason for job. Indian agencies bagged as many as 14 metals on Day One alone.

 

India sent in 1227 entries this year, less than the 1317 sent last year. Last year, Indian entrants returned with 27 metals followed by 15 in 2015, 27 in 2014, 33 in 2013 and 14 and 24 in 2012 and 2011 respectively. Given the rich haul of 14 metals on Day 1 including a Grand Prix, there is reason to bring out the bubbly, a fair bit of which is already flowing. Last year, there was one Grand Prix (Mindshare), three Golds, seven Silvers and 14 Bronzes. In the shortlists announced on Sunday, India has seven nominations in PR, two in Glass, nine in Print, 13 in Outdoor and 10 in Promo & Activation. India drew a blank in Cyber.

 

McCann Health Delhi bagged the Grand Prix for Good plus four Golds and there were nine others which came in to the Indian contingent.  Titled Immunity Charm created for the Ministry of Public Health, Afghanistan.  McCann bagged four Golds in the Pharma category which ensures it will be right on top in the final tally by the end of the festival. This also helped take McCann Health India to taking third place in the Healthcare Agency of the Year award with McCann Health being the Healthcare Network of the Year.Last year’s Healthcare Agency of the Year was runner-up this year, bagging two Silvers for the Indian Paliative Care Association.

 

Click to see Indian entries

 

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