India #9 with 40 metals at Cannes Lions

27 Jun,2017

 

By A Correspondent

 

On Saturday, as the curtains came down on the 64th edition of Cannes Lions, one saw mixed sentiments in the Indian contingent. Indian entries bagged 40 metals, up much from the 27 last year, but ask a few entrants and they’ll tell you we expected more.

For instance, one expected Leo Burnett and Taproot to get more for their innovations. Taproot was even shortlisted for Titanium, but, sadly, it didn’t get any.

McCann Worldgroup bagged 16 metals for India, including the solitary Grand Prix, and Ogilvy bagged nine metals. But what’s worrying is not the no-show in Print & Publishing, but the zero shortlists in the various digital categories: Cyber, Mobile, Creative Data and Digital Craft. That doesn’t speak too well about the work produced from India. Perhaps one can seek solace in the excuse is that not all enter at Cannes. As per policy (Mullen Lowe Lintas group, for instance) or because sending entries requires deep pockets.

Meanwhile, David Droga, Founder & Creative Chairman of Droga5, collected the Lion of St. Mark in recognition of his outstanding contribution to the industry. Droga has won over 70 Gold Lions, as well as 16 Grands Prix and Titanium Lions in his career to date. At this year’s Festival, Droga5 picked up 3 Gold, 2 Silver and 6 Bronze Lions, along with a Grand Prix in Cyber for the boldly original work ‘Did you Mean Mailchimp?’

And Burger King was named Creative Marketer of the Year to honour the brand for embracing and encouraging creativity across their brand communications and for the inspiring global marketing of their products. Axel Schwan, Chief Marketing Officer of Burger King, and Fernando Machado, Head of Brand Marketing at Burger King, collected the award on behalf of Burger King.

Screen Writer, Director, Campaigner & Co-Founder of Red Nose Day, Richard Curtis, collected the LionHeart Award for his continued and significant involvement in charitable initiatives, including Comic Relief, Red Nose Day, Live 8 and the Make Poverty History campaign.

 

Other awards presented on the last evening were:

Network of the Year went to BBDO Worldwide, Ogilvy & Mather were second and McCann Worldgroup third.

Agency of the Year went to Clemenger BBDO Melbourne second place to AlmapBBDO, Sao Paulo and third to McCann New York.

Independent Agency of the Year went to Droga5 New York second to Wieden+Kennedy, Portland and 4creative, London in third.

Holding Company of the Year was given to WPP second place to Omnicom and third to Interpublic Group

The Palme d’Or, given to the most awarded production company, went to MJZ, USA in first place, second to Smuggler, USA and third to The Mill, USA.

Highlights from the week can be found at: http://www.youtube.com/user/canneslions and winning work is now available to view at: www.canneslionsarchive.com.

 

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