IBD wins KC Milk creative mandate in multi-agency pitch

14 Jun,2017

By A Correspondent

 

IBD India, a Percept – Hakuhodo company, has won the creative account of KC Milk, the flagship pasteurised milk brand of KC Diary Products. It was a multi-agency pitch held in Chennai, and the account is estimated at Rs 14 crore. IBD India will be responsible for revitalising the brand image of KC Milk.

 

Said S Kannan, Chief Marketing Officer, KC Diary Products: “We are very happy to partner with IBD as they bring with them in-depth knowledge and understanding of the category, which is key for creating effective advertising and communication. The strategic and creative approach we have seen from IBD is outstanding. They have brought fresh insights and a new thinking, which we believe will give us the desired impetus.”

 

Rahul Gupta

Added Rahul Gupta, Managing Director, IBD: “We are consistently winning business of diverse nature and it gives us a sense of satisfaction to be able to cater to diverse industry businesses. Our deep understanding of consumers and our ability to create a long-term vision for ‘KC’ with excellent creative execution were the key factors for this win. We are very excited to have bagged this mandate to work with one of the strong and upcoming brands in the country.”

 

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