Hyperspace wins retail and visual merchandising mandate for SBI Life Insurance

19 Jun,2017

By A Correspondent


Hyperspace, the retail design studio arm of Posterscope India, part of the Dentsu Aegis Network, has won the retail mandate for SBI Life Insurance. The mandate was won through a multi-agency pitch that called for designing and implementation in various retail formats pan-India.


Commenting on the win, Arti Singh, Associate Business Director Hyperspace, said: “It is very critical in today’s competitive market to be distinguishable and our client’s communication expresses a credible intent to reach out to the right customers with the right product. We delivered on each aspect that lucidly projected our philosophy to collaborate, create and deliver on the client’s requirement. The win can be attributed to our campaign planning abilities that make use of retail consumer research and insights. Our in-house planning tool, ‘Connect’, particularly proved to be effective in showcasing how efficiently large scale retail execution can be delivered with ease and transparency.


Added Haresh Nayak, Managing Director Hyperspace: “This win truly strengthens our retail portfolio. With our focus on distinguished offerings, especially our retail planning and implementation process, we have proved that standardization with accuracy can be achieved for large scale retail projects such as this.”


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