By A Correspondent

Sanjiv Mehta

The Advertising Club has announced more information on Marquees 2017, the awards event it had unveiled at Goafest in April. Chairing the jury for the awards in its debut year will be industry thought leader Sanjiv Mehta, ‎CEO and Managing Director, Hindustan Unilever Limited. The awards intend to recognise brands across categories for their excellence in marketing, building sustainable and path breaking brands.

The debut edition of the award is scheduled to take place in Mumbai on August11, 2017.

Speaking about the Marquees, Raj Nayak, President, The Advertising Club said: “Brands have an inspiring role to play in society and ‘Marquees 2017’ is a great initiative constituted towards recognizing marketers and their groundbreaking campaigns that have been a catalyst of social change. MrSanjiv Mehta with his experience of leading a brand at the forefront of innovation and inclusivity is sure to bring great perspective and insight into the jury deliberation process for the debut edition of this unique awards.”

Speaking about the newly instituted awards from The Advertising Club, Mehta said: “This is a great initiative from Advertising Club which looks at awarding the excellence of marketers. With increasing competition, the holistic marketing of a brand is what plays a decisive role in making the brand a category game changer. Marquees is a step towards recognising this excellence in marketing that requires a great blend of insight, instinct and resilience. I am glad to be chairing the Jury for the first ever Marquees and am looking forward to judging some cutting-edge initiatives.”

Speaking about the awards and Sanjiv Mehta chairing the awards jury, Partho Dasgupta, Chairman, BARC India who is spearheading the awards event at the Ad Club: “To cater to evolved consumers who seek effective communication, brands today are challenged to create clutter breaking campaigns that set new benchmarks in marketing. Recognising and felicitating such marketers and their ingenuity is the Marquees. The awards is one of those rare platforms that will honour not only the brand but the brand custodians for their ideas and innovation.”

The awards will adjudge brands and individuals across three classifications namely Category Awards, Special Awards, and the Green Award, which aims to honour brands that have strived and conquered, by keeping a close focus on environment sustainability.