GST and its impact on advertising: EY

29 Jun,2017


With GST just around the corner, most media companies are trying to understand the impact it will have on advertising budgets. EY has done a detailed analysis to understand how GST will impact advertising across industries. While sectors like FMCG and Consumer Durables show a positive impact on advertising spends, EY anticipates a negative impact on sectors like eCommerce and Banking and Financial Services. Sectors like Real Estate, Telecom and Insurance are not expected to have any significant impact. Over to the EY presentation for more…


GST How it will impact advertising budgets_june2017


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