GolinOpinion bags mandate for Lingerie Shop

01 Jun,2017

By A Correspondent


Lingerie Shop has appointed GolinOpinion, to handle the PR mandate of the brand. The agency has been appointed to help conceptualise and plan the launch of the brand in India.


Commenting on the appointment, Radhika Goenka, Founder –Lingerie Shop said: “As we are a brand that advocates for unconventionality and uniqueness, GolinOpinion was the unanimous choice when it came to choosing a communication partner. The team has given us confidence in the fact that they are equipped to position us strongly in this space with their deep experience, unique creative ability and strategic input. We also felt that the team dynamics was in sync with our values and vision.”


Commenting on the win, Kavita Lakhani, Executive Vice President, GolinOpinion said: “We are delighted to have won this impressive mandate. We believe that in this brand, we have found a partner who understands and believes in the power of all-inclusive branding and strategy.”


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