Everyuth releases campaign for facewash

02 Jun,2017

By A Correspondent

 

Everyuth Naturals has released an ad for its newly launched Tulsi-Turmeric Facewash.The core idea of the campaign has been conceived and executed by J Walter Thompson, Mumbai.

 

Commenting on the campaign, Tarun Arora, COO, Zydus Wellness said; “Our numerous consumer studies and immersions led us to the trend that the young girls of today while impressionable and under peer pressure, are still being brave and experimentative. There is an inherent desire among these girls to not succumb to any pressure, chart out their own unique journey and pen their own life stories.  It brought us to a very strong synergy between the core “natural” proposition of the brand Everyuth Naturals and being natural and “following your heart” attitude of the consumers.

 

Added Tina Sachdev, VP & Executive Creative Director, JWT Mumbai: “Unlike the damsel in distress often portrayed in advertising focussed on pimples, Everyuth reflects the upbeat young girl who isn’t hiding her face in acute embarrassment every time her skin breaks out in a pimple. Instead she happily gets people around her breaking into laughter with her own wry observations of people and their response to her skin issues. The idea of using a stand- up comedian we felt is fresh for a category still dominated by a problem solution format.”

 

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